Did you know that outdoor signs are a strategic marketing tactic on top of being essential for identifying your business?
A business is very much a product of its brand, which manifests vitally through its name. Thats the way companies are legally and officially identified, and in most cases, describes their personality.
Having an expertly manufactured outdoor business sign is crucial to presenting a professional look for any business from restaurants to storefronts. Its also an effective way to communicate the value of your business to the outside world.
If you want affordable options, check out Corporate Signs Inc.
With that in mind, lets dive into the four types of popular outdoor business signs and how much each of them costs:
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Four Types of Popular Business Signs
Awnings are affordable and highly effective as outdoor signs. They are low maintenance, and depending on the size; you can have additional space to add other messages related to your business. Because of their large size and high setup location, theyre an excellent way to guide your customers towards your establishment.
An awning can cost between $5,000 and $15,000 depending on the size and design. These structures do not use electricity to light up the signs. In fact, they dont need any lights at all to keep them visible.
Because of their size, youll find that awnings provide more writing space, therefore providing an advertising front for your business. That way, you can incorporate both the business name and its description.
For example, the business name can be PENFARM, and the message after that can state, The countrys leading state-approved produce store.
Monument outdoor sign
Monument signs are mounted on the ground and are typically made from brick or concrete, sometimes wood or even dense foam. These low profile signs range between $5,000 and $15,000. Youll find them mounted along the driveway or at the entrance of a building.
Since this type of signage doesnt need a lot of lighting and has a smaller environmental footprint, it tends to be more affordable. The lights are mounted on the ground to offer indirect illumination.
Monument signs are popular because they are double-sided, so they can be seen from both sides of the traffic.
Pylon signs are tall, massive, and visible from a distance. Theyre free-standing structures supported by two poles, and they advertise the business from one or both sides. Materials like aluminum or steel are common on pylon signs due to their strength to withstand these elements. Because of their dimensions and the need to be directly illuminated with internal lighting, they cost much more, ranging from $15,000 to $30,000.
You can keep changing the face of the sign, making it an ideal option for a business that likes to have fresh advertisement ideas running on its signage.
For example, it can be fitted with an electronic message display to facilitate the changing copies reflecting ongoing offers or services. This type of outdoor sign can be used to advertise several businesses located in one business complex.
These are similar to pylon signs except that they feature only one pole, whereas pylon signs have two poles. They are also only able to accommodate one business name. Because of this, they tend to be more affordable than pylon signs costing between $5,000 and $10,000.
Pole signs are placed on the highway or along the street where the business is located. Theyre able to direct customers to your establishment and to also advertise your services to passing motorists.
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Factors That Determine The Price Of an Outdoor Sign
To keep the cost of your outdoor business sign low or to create a high-end sign, you have to consider the following:
If the materials that are used for the advertisement are expensive, the value of the sign goes up. However, if the items are lower in cost, then the value of the sign goes down. The secret lies in balancing the two so you can have the best of both worlds.
The frame of the sign can be made from steel or aluminum, which are expensive because of their durability in outdoor applications. However, you can lower the cost by using CFL (compact fluorescent lamps) bulbs instead of LED because they are cheaper and a better energy-saving option.
Pick and choose your materials instead of leaving everything to the signage company, who will overcharge you. These companies will try to sell you the most attention-grabbing aspects of the design, like neon lights, which are nearly five times the cost of regular lighting.
Signage companies can offer warranties to guarantee that they will continue to provide maintenance support within a certain period of time. Some companies offer as little as a year-long warranty, but the cost of the sign is lower. However, companies that provide long term warranty will most likely have a higher price.
Putting up the signage can be labor-intensive or a simple affair. A simple signpost will not cost a lot to build, but a monument or awning will require more work and labor to get started.
- Consider having the job done by a professional so that:
You dont damage the sign with your DIY efforts, especially sensitive ones like pylon signage.
Its a one-time fee for a structure that will last for decades. This may cost a bit more initially, but in the long run, its a cheaper option.
The larger the sign, the more material itll use, and therefore the more expensive it will be. Only invest in large signs if it’s essential for your business. Monuments with dimensions of 5 x 7 feet will work effectively for smaller companies while huge resorts and hotels can invest in large 10 x 7 feet tall signs.
Large signs tend to need more embellishments to come to life and remain appealing to customers. A smaller sign can get away with minimal designs and consider charming for it.
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Take home message
Perhaps the most critical consideration when thinking about an outdoor business sign is judging the return on investment versus the initial cost of setting up the signage.
It’s essential to invest in an outdoor business sign that provides a tangible return on investment. Keep in mind that it doesnt have to be expensive to be effective. That is why you should work smart, not hard, to get your ROI from these signs.
So, what are you waiting for? Check out Corporate Sign Inc and well give you a quote for your specific signage needs.
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